Woolworths launches Australia’s first drive thru supermarket:

The first ‘click & collect drive-thru’ service will be at Woolworths Warringah Mall in Sydney and is free to use.

From today, Woolworths customers can access the ‘click & collect drive thru’ service when they shop at Woolworths Online via their smartphone, tablet or PC.

Once an order is complete, customers select the drive thru option, choose a collection time between 10am and 7pm everyday and collect their groceries by presenting identification at the Woolworths drive-thru bay where an attendant will pack their shopping into the boot of their car.

National Online Operations Manager, Brian Sturrock, said “Since the launch of our highly successful ‘click & collect’ service, we’ve received a large amount of customer feedback, especially from mums and dads, asking when we’re going to offer a drive-thru service. So I’m excited to launch Woolworths ‘click & collect drive-thru’ today.

“Customers are constantly telling us that they want more flexibility around how and when they shop. The drive-thru service is another way we are offering our customers choice and the ability to tailor their shopping experience to suit their lifestyle, whether this means shopping in-store, getting your groceries delivered or picking them up from your local store.

“Woolworths‘click & collect drive-thru’ will appeal to a broad range of customers; mums and dads who don’t want to unload the kids from the car when picking up their shopping and our time -poor customers who don’t want to spend time finding parking, going in-store or waiting for home delivery."

As a mum of a two-year-old and a four-year-old who love a supermarket meltdown, I am rather excited about the news that my local Woolworths have launched a drive thru supermarket and I can shop from the comfort of home. My only concern would be around the quality of produce selected by Woolworths staff.

However, Sturrock says Woolworths Online customers can also be confident that they will get the best quality fresh food every time.

“Our dedicated team also has a mantra -if a product isn’t of a high enough quality to be in their own trolley, they won’t put it in yours."

What do you think of the drive thru supermarket concept? Would you use it?