For years Australian parents have been battered, bruised and frustratingly wounded when navigating the minefield that is their house. From LEGO to dolls, from balls to blocks, from toy cars to trains – the household of the modern parent is a battleground! Half of the battle is managing to avoid stepping on the endless array of small plastic toys while the other half is encouraging our little delights to clean up their chaos!
More often than not, once the kids are in bed, it is left to the parents to navigate the minefield and tidy up the mess while praying for no more toe casualties. Considering that when women become mothers, their time spent on housework increases from a weekly average of 16 hours to 25 hours (The Australian Institute of Family Studies) - it would be very helpful if our little ones were as passionate about clean up time as they are about play time!
Luckily, our Australian friends at Play Pouch have created an innovative, stylish and practical storage solution that maximises creative play while minimising mess and empowering achievable fun pack-up for children!
Play Pouch is the ultimate toy storage bag and play mat, all in one! Un-do the clever pouch to create a beautiful 145cm diameter play mat and once play-time is over, the ropes simply pull up the edges of the mat and the Play Pouch bunches together to store all toy-clutter away. Far better than storing toys in impractical gigantic plastic tubs, the Play Pouch is stored clutter-free in a toy-room or hung on a wall. Convenient and mobile, simply sling the Play Pouch over your shoulder to bring your kids toys to play dates and friends houses (especially those friends who don’t have kids or toys!)
Designed by Mums for Mums and crafted using on the highest quality materials, the Play Pouch is available in two stylish ranges of Original ($59 RRP) and Printed ($69 RRP) and is made of a durable canvas with secure ropes, high quality eyelets and a handy zip pocket that kids will love to store their treasures in. More than just a functional product, the Play Pouch doubles as an interior styling piece with a variety of colours and prints available to suit and compliment every Australian family and their style.
Gone are the days of dreaming of an endless underground rumpus room, to lock away the clutter and toys of Christmas past. Play Pouch is a place to play and then simply pack away!
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