Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Aussie mums feel judged on their car:

New research shows Aussie mums are feeling judged on the car that they drive, particularly when it comes to the school run.
By Motherpedia
Date: August 03 2012
Editor Rating:
woman-driving-car

In a survey by carsguide.com.au of more than 1,200 Australians, one in ten mums said the school environment was where they felt most judged by the car they drive, making them dread the daily drop off.

From a work perspective, women also feel under fire from their boss on their choice of wheels, with one in five claiming they feel most judged on their car choice in a work situation.

The Carsguide.com.au Free Way survey examined what causes Aussies to trade in their wheels, with insecurity and practicality topping the list. 

Something that both men and women agree on is that family is the biggest critic on our car choice, with one in three saying a family gathering was the time they feel most judged on their vehicle.

Commenting on the results, Karla Pincott, Editor of Carsguide.com.au, said, “Women are clearly feeling judged by both family, friends and strangers on the type of car they drive and are looking to take the driver’s seat in ensuring their wheels match their lifestyle and social status. For some, the car is the new power suit when it comes to impressing those around you.

“Despite wanting to impress at the school and workplace, nearly half of all Australians still choose practicality over any other motivation to sell their car, showing we are a level headed nation when it comes to selecting a new vehicle.”

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