Australia’s favourite value retailer Best&Less has set out to redefine value for Australian mums in a new blind test fashion initiative. It sets out to reveal the true differentiators in clothing available in the market.
Embarking on the challenge, Best&Less asked mums to directly estimate the price of the product based on quality, design and fabrication. The result? The majority of mums interviewed were expecting to paymore than double for the quality.
Best&Less CEO, Rod Orrock says, “At Best&Less we don’t ask mum to pay the unnecessary premiums when it comes to good quality fashion for the family. We provide the best quality apparel for the lowest possible price everyday. Mums were genuinely delighted when it was finally revealed their top picks on quality were pieces from Best&Less’ latest Autumn/Winter collection.”
Taking the experiment further, #BestOnQuality puts its range to the ultimate test and challenges mums to find a better product at another Australian retailer at a better price and quality.
When it comes to clothing, the signs of great value come from a range of aspects including durability, design, breathability, fabrication and strength of make.
Best&Less stands by its range, boasting a 100 day quality guarantee for customers.
Best&Less was established in 1965. Today the organisation has over 185 stores (including online) across Australia. With a focus on apparel, Best&Less houses baby and kidswear, men’s and women’s clothing. For more information, visit www.bestandless.com.au.