Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

The cost of style:

Women who want to look good spend more on clothes.
By Motherpedia
Date: November 05 2013
Tags: fashion,
Editor Rating:
prada-tokyo

Just as you enjoy Melbourne Cup festivities today, Roy Morgan Research has revealed that women who try to look stylish, or are label-conscious, or who think it’s important to look fashionable spend more than the average on clothes.

The annual amount spent on clothing by Australian women aged 14+ is $834 but it’s much higher for some. In the last four weeks, the average spend has been $131, which is around 16% of the annual average spend.

“There are many clothing retailers who proclaim that when it comes to fashion you don’t necessarily need to spend more to look good,” said Warren Reid, Group Account Manager of Roy Morgan research.

“However, the more fashion-conscious the woman, the more she’ll spend on clothes. What’s particularly interesting is that women wanting to be noticed for what they wear spend the most. This category even beat the label-conscious shopper women trying to look stylish.”

The lavish spending women who want to be noticed spend $1,288 each year, followed by those who think it’s important to look fashionable at $1,179 and those who buy on the basis of the label ($1,071).

Mr Reid said Sydney women also tend to spend more than Melbourne women.

“There’s little difference overall in the average amount women spend on clothes in both cities. But those in NSW who wear clothes ‘to get noticed’ spend far more than anyone else, at $1,424 compared to Victorian women’s relatively modest $1,139,” he said.

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