‘If you can make it there, you can make it anywhere’ goes the song – and it appears Daniel Craig may have done just that when he helped launch the new Range Rover Sport in the ‘Big Apple’ earlier this week.
Touted as “the fastest, most agile and responsive” Land Rover to date, Craig put it to the test, 007 style.
With some of Manhattan’s streets closed for the big unveiling, Craig skilfully drove the car – no stunt double – to deliver the vehicle to a packed crowd of ‘A listers’ including Zara Phillips MBE, Jade Jagger and Yasmin Le Bon.
The drive was filmed as part of a short film and broadcast live online.
Craig said he was happy to work with Land Rover not only because it’s a British brand but also because both he and the brand share a link with the charity S.A.F.E., of which he is a patron. A donated Land Rover will be used by the S.A.F.E. team to assist in accessing hard-to-reach areas in Kenya to educate, inspire and deliver social change.
The new Range Rover Sport is expected to go on sale in the third quarter of 2013. New York is one of Land Rover’s biggest selling markets.
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You can find out more about the work of S.A.F.E. here.