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Tile Unleashes Most Powerful Line of Bluetooth Trackers:

New Tile Style and Tile Sport Allow You to Find Your Things Wherever Life Takes You
By Media Release
Date: September 04 2017
Tags: technology, app,
Editor Rating:

Tile, the leading smart location company, today released the new Tile Pro Series featuring its most powerful Bluetooth trackers to date, Tile Style and Tile Sport. Waterproof and durable, the Tile Pro Series features notable hardware upgrades including twice the Bluetooth range (now up to 200 feet) and double the loudness of its predecessors, Tile Mate and Tile Slim.

The new premium line of products reflect consumers' various lifestyles. Tile Sport features a unique tread-like design and dark slate finish with a graphite ring that offers extra durability. Framed with a champagne with a gold ring, Tile Style is satin white with a subtly-ridged texture, making it the perfect accessory to attach to valuable items. Both new products come with a convenient hole so that they can easily loop onto keyrings or bags.

"The Tile community is creating a world where everyone can find the things that matter to them," said Mike Farley, Co-Founder and CEO of Tile. "The new Tile Pro Series was built with both performance and style in mind so that Tilers can find their things wherever life takes them - whether hitting the slopes, traveling the world of enjoying a night out."

The Tile Pro Series is accompanied with the new Tile app features designed specifically for the new products. Now with volume control and two additional ringtones, the Tile app allows users to personalize the sound of their Tiles. A redesigned proximity sensor provides improved accuracy to help Tilers more easily find their stuff within the new products' expanded 200-feet range. If an item is tucked deeply underneath blankets or if the user doesn't want to interrupt those around them, the proximity sensor will visually let the user know if they are getting closer or further away from the item.

"When it comes to Tile, what you see is a tiny device that attaches to your things. What you don't see are the millions of Tile community members helping keep your belongings safe. Every day, we hear powerful stories of how the anonymous heroes of our community help each other simply by running the Tile app. It's a simple action, but one that has a lasting impact," said Farley.

Tile will soon be rolling out personalized insights to select users within its app so that they can know more about the Tile community around them and their role as part of it. Every day, Tilers are activating their own personal search party to find their things. The Tile community spans more than 230 countries and territories and locates over two million items every day. Together, it has recovered lost and stolen cars, bikes, jewelry, pets, passports, cameras and, of course, countless keys and wallets.

Tiles are simple and easy to use. Tilers can ring their things with one of the six preset ringtones using the app, or use the Tile in reverse to find their phone - even if it's on silent. They can also see the last place they had their item on the map, and if the item has been moved, they can enlist the power of the Tile community to help them find it. Amazon Alexa and Google Home users can also use their favorite voice-activated speaker to help them find their misplaced items.

The Tile Pro Series is available online from Tile, as well as in retailers starting today. Both Tile Style and Tile Sport retail for AUD$50 each (NZ$55), or AUD$90 (NZ$100) for a two-pack. The Tile Style and Sport Combo Pack of 2 Tiles (one each) will also be available for AUD$90 (NZ$100). Australian retailers nationwide include Harvey Norman and JB HiFi, with retailers in New Zealand including Noel Leeming, Harvey Norman and JB HiFi.

Tile gives everything the power of smart location. Tile's devices, network and mobile app work together to help people locate the things that matter to them most. Tile's community spans 230 countries and territories and helps people locate more two million items every day. The Tile Platform makes it possible for other companies to embed smart location into their own products. The company is based in Silicon Valley and is backed by Bessemer Venture Partners, GGV Capital and Khosla Ventures. Tile is a top seller in retail stores and is sold online around the world. For more information, please visit

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