Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

6 Tips for Mom Entrepreneurs: Turn Your Startup Dreams Into Reality:

Bring your start-up dreams to life with these tips.
By Expert Tips
Date: September 23 2021
Editor Rating:
475 x 315

Usually, moms’ schedules centre around their families. There are many chores to do from preparing everyone for school to picking them up from practice and handling their bedtime routines. However, somewhere deep inside, you must still have your own aspirations. And while you 100% don’t regret motherhood, you can let that spark of entrepreneurship shine through. Become a mompreneur and get excellent in juggling your family, household and career—many can do it and so can you. Consider launching a startup that will turn your career dreams into reality! Here are a few tips for all moms diving into the startup world:

Prepare your loved ones

Starting a business will require that you run your household and family differently which will definitely meet some resistance from your spouse and kids. In their heads, you exist mainly to make their lives easier, which is not true. To prepare everyone, have the talk and start dividing responsibilities so you have time to dedicate to your business.

Talk to your customers early

Once you have an idea you think will work, don’t sell it. Talk to your target audience at school pick-up, on the playground, online, wherever you can. Talking to future buyers will help you package your product or service and grow your pipeline. Ask a lot of “what if” questions to get the most honest answers. And don’t be scared that you can’t communicate with people face to face. There are many chat rooms and forums where you can find potential customers. If you need exact data, poles related to your product or service are a great idea. It doesn’t matter how you reach your customers—it’s important that you do it and do it early. 

Find money and time

How much money and time can you invest in your business every day? Compare your household budget and your startup expenses and see how they fit. If needed, you can reduce costs and be more realistic on what you can spend on your business. Also, figure out how much your startup needs to earn and create a strategy that will help you get there. 

Now comes the time portion of the task. No matter how busy your mornings are and how little time you have for yourself in the evening, you can spare some time for your business. After the kids go to bed, you might be tempted to jump on the couch and watch Netflix, but every startup requires discipline. Dedicate some time in your daily routine to your new passion and do something that will better your life and the lives of your kids.

Grab your domain early

What’s in the name? A lot of it. If you’re planning to open a web store or page for your business, make sure to come up with a good name for the page that will tell who you are and what you do. Once you have something good in mind, lock in your business with a genius personal domain idea that will stay in people’s minds. Once people remember your domain, your business will be on everyone’s lips and you will get to generate a larger audience and receive more business. 

Don’t get caught up in analytics

Research can help your startup immensely, but don’t let it hold you down from launching your startup. Many entrepreneurs get stuck waiting for the perfect time for starting their business and think they need to know all the details and prepare for all problems. The perfect time will never come, so you might as well use your research, put it to good use and dive in.

Get help

Mothers have this need to handle everything themselves, but this is just not possible with startups. You might have a vision of your business in your head, but trying to turn it into a 100% solo project won’t do your startup any good. You will certainly need support from different people like accountants, attorneys, mentors, family, friends and kids. If you accept help and surround yourself with people who support you, you will have more chances of success. This is especially important if this is your first time trying to be an entrepreneur since you can even sign up for business mentorship programs that will connect you to people who’ve been where you currently are. 

Being a mom might be your first job, but who says you can’t successfully divide your time and develop a great business that will help your family and satisfy your spirit. Go ahead, show everyone that you can have it all

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