In exciting news for both kids and the environment, leading toy makers VTech and LeapFrog have progressed their commitment to a better world by introducing eco-friendly products using reclaimed and plant-based plastics.
Making it their mission to design and manufacture innovative, high-quality products in a manner that minimises impact on the environment, while creating sustainable value for customers and communities – the pair are launching the first drop of these new green electronic learning toys, just in time for Christmas!
Each new toy is a first and very important step in both VTech and LeapFrog’s commitment to replacing fossil-based plastics with sustainable alternatives by 2030.
VTech’s first eco-friendly products include four new vehicles in the popular Toot-Toot Drivers series made from plant-based plastic, and the Ride & Go Recycling Truck made from reclaimed plastic.
In addition to its own first product featuring plant-based plastic, the new Choppin' Fun Learning Pot, LeapFrog is also introducing two new wooden toys, the Touch & Learn Nature ABC Board and the Interactive Wooden Animal Puzzle.
Both wooden toys are made with timber from responsibly managed forests certified by the Forest Stewardship Council.
All wrapped up in sustainable packaging
Clearing up on Christmas morning will be substantially easier with VTech and LeapFrog too - currently 94% of their packaging materials are recyclable, while 90% of the cardboard used is also from recycled material. VTech has also committed to eliminating fossil-based blister packaging and replacing it with a plant-based alternative in 99% of the electronic learning products by 2025.
VTech is a member of the Australian Packaging Covenant Organisation, committed to reducing the environmental impact of its packaging.
VTech Ride & Go Recycling Truck, RRP $59.95
When you get the Ride & Go Recycling Truck, you’re already doing your part to help the earth! This recycling truck is made from plastic that is 90% reclaimed, which means less waste goes into landfills. Beginner recyclers will love hopping on this lean, green recycling machine and pushing it round while learning about recycling and reusing everyday objects. Load up the green heart, yellow hexagon and blue circle play pieces that represent plastic, metal and paper. Sort them into the correct bin, just like at home. Kids can also explore ways to repurpose everyday items or take a quiz to reinforce what they’re learning. Reuse and remix the included melodies by inserting a block in a bin to add sound effects that make each melody sound new. Blocks store inside the truck for easy clean up.
Ride & Go Recycling Truck is suitable for 18 to 36 months, and available now from Big W, Target, Myer, good toy stores and online retailers.
VTech Toot-Toot Drivers Bio-plastic Special Edition Vehicles, RRP $14.95
Grow your imagination while you reduce, reuse and recycle with these earth-friendly vehicles that are perfectly sized for little hands. Each Toot-Toot Drivers vehicle features a light-up face and three sing-along songs and six melodies. But these little vehicles are mighty kind to the environment because the plastic used to make them is 85% plant based and comes from renewable sources.
All Toot-Toot Drivers, even the clever Bio-plastic Special Edition Vehicles, are compatible with other Toot-Toot Drivers playsets. Vehicles sold separately.
Toot-Toot Drivers Bio-plastic Special Edition Vehicles are suitable for toddlers 1-5 years and available from mid-October at good toy stores and online retailers.
LeapFrog Choppin' Fun Learning Pot, RRP $39.95
The Choppin’ Fun Learning Pot™ is a recipe for learning fun! And with all the vegetables made from 85% plant-based plastic, it’s also a recipe that’s more sustainable for the environment. Children love to pretend to cook. Prepare broccoli, sweetcorn, a tomato and a carrot with snap-apart vegetables, a play knife and cutting board. Hear the pot respond with encouraging phrases as kids add veggies to the pot. Want to make spaghetti sauce? Follow five step-by step recipes to encourage learning with play. Chop the food and set the temperature dial. Now press a food button and stir the pot to make spaghetti sauce, rainbow soup, corn on the cob, carrot soup and broccoli with cheese! Watch the pot “boil” with pretend water in the front panel. Hear the pot count to 10 and talk about colours as you play. Serve up your creation in the bowl, pick up the spoon, and dig in! All the pieces store in or on the pot for easy clean up when playtime is done. Soup-tastic!
Choppin' Fun Learning Pot is suitable for children over 12 months, and available now from Target, good toy stores and online retailers.
LEAPFROG WOODEN TOYS
LeapFrog Interactive Wooden Animal Puzzle, RRP $29.95
Perfect for playtime! With four interactive play modes, this puzzle is full of delightful surprises. Match animal puzzle pieces by shape and colour. Animal names and sounds, colours and fun facts are featured in Animals mode and in Numbers mode, count the objects hidden under the animals. Questions about animals, colours and numbers help reinforce the learning. Add musical notes and animal sounds to background beats in Music mode. Hear an animal symphony when you take out all the pieces at once. Go wild for puzzles! This product is made with 100% FSC-Certified wood and the plastic in this product is 90% reclaimed.
For Pre-schoolers from 2 years, the Interactive Wooden Animal Puzzle is available now at Target, good toy stores and online retailers.
LeapFrog Touch & Learn Nature ABC Board, RRP $39.95
Bring a love of nature into the world of learning with the Touch & Learn Nature ABC Board. With a touch-sensitive wooden board and an animated light-up LED screen, this toy tablet teaches letters, letter sounds and counting. Explore 26 animal/letter buttons, a music button and more. Touch the animals one by one to count to 10! Add an appreciation for nature with activities and phrases about weather, nature sounds, animals and conservation. Let's learn to reduce, reuse and recycle! Nine interactive activities such as Animal Band, Sound Detective and Weather Report reinforce learning with playful activities. Learn with a touch of nature! Wood is 100% FSC Certified. Plastic is 90% Reclaimed.
For Pre-schoolers from 2 years, the Touch & Learn Nature ABC Board is available now at Target and Myer, good toy stores and online retailers.
For further information on VTech and its products, visit http://www.vtech.com.au , or check out the VTech news on Facebook @ VTechANZ and Instagram @vtech_toys_anz.