Mum-to-be Jessica Simpson has expanded her Jessica Simpson Maternity collection to more than 850 stores across the United States as well as online internationally.
Simpson and her husband, Eric Johnson, are expecting their second child in July – coincidentally the same month as Prince William’s and Kate Middleton’s baby is due. Jessica’s and Eric’s first child, a daughter Drew, was born in May last year.
"I am so thrilled this maternity collection is growing and I am able to give even more women access to comfortable, fashionable and affordable maternity wear," Jessica said. "We have designed a collection that is every-day chic, from bright jersey knit dresses to dressed-up denim. I'm looking forward to wearing my favourite pieces during this pregnancy."
Simpson launched the Jessica Simpson Maternity collection last year via Destination Maternity, the world’s largest maternity retailer.
"Jessica resonates with women everywhere and the response to her maternity collection has only reaffirmed this connection," said Chris Daniel, President of Destination Maternity Corporation.
"We look forward to the continued growth of our collaboration with Jessica and to being able to offer our customers a well-rounded collection of maternity pieces from a designer they love."
Simpson said the Jessica Simpson Maternity collection has a soft and romantic theme. Flowing tops paired with skinny bottoms return as the signature look of the collection and are freshened up for the season with lace details, light airy fabrics, elegant florals and accents of neon for an aesthetic that is classic, superbly feminine and cool.
The product offering spans 28 classifications including footwear, swimwear, sunglasses, accessories, intimates, cold weather gear, dresses, jeans, coats and baby footwear.
The pieces are very affordable and range from around $20 to $75.
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