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An insatiable App-etite: Online food delivery report supports growing ‘Homing trend’:

Is it time to eat but you didn't have enough time to prepare your meal? Menulog is here to help you out!
By Expert Tips
Date: April 17 2018
Editor Rating:
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18 April 2018 - A new report published by Australia’s largest online food delivery website, Menulog, shows while technology is shifting the way Australians eat, family remains at the core of mealtimes. While 87 percent of Aussies admit to ditching social plans to stay home and have food delivered, one in every two customers use online food delivery as a chance to enjoy quality time with family and friends.²

This report looks at the history of the online food delivery industry, future trends and how technology, including mobile apps and online ordering technology, has expanded and will continue to grow our ‘app-etite’ for new food experiences. It drills down to state and suburb level data, from the unrivalled authority in Australian food delivery, Menulog.

The report demonstrates Saturday nights have become equally as popular as Friday nights for online food delivery, as Australians embrace spending more time in their homes, with the likes of on-demand entertainment and food services available at their fingertips. In fact,  more than 300 orders are processed every minute on the Menulog platform between 6pm  and 7pm on Friday and Saturday nights.

One quarter of both Millenials and Couples With Kids, and one in five full-time workers are also embracing online food delivery as an opportunity to share a romantic night in, while almost half (46 percent) of all Baby Boomers use it to enjoy a movie night.² In fact, 2017 saw a 46 percent increase in meals ordered on Valentine’s Day, the second highest increase only to ANZAC Day.  As a top option when Aussies can’t be bothered to cook, the report found more than two  million Australians have tried to pass off food they ordered online as their own.² 25 percent  of all men are guilty of this versus just 14 percent of women, while customers from NSW and  ACT are the greatest ‘repeat offenders’!²

The total food delivery and pick-up market in Australia is growing at eight times that of the total foodservice industry. This represents a $3.5 billion opportunity for Australian businesses.¹ Data shows more than six million Australians made online food orders from January 2017 - January 2018.² In the same year, Menulog  Group drove more than $645 million of gross sales for its restaurant partners and delivered over 15 million meals to customers. The Group also added more than 2,600 additional restaurants to the service, which in turn saw the number of active Menulog customers rise.

The report is the first in a biennial series that examines the company’s wealth of data and insights, as Australia’s foremost authority in the online food industry. 

Discover the changing food habits of Aussies with Menulog’s interactive map here and the full report here:

Key trends:  

Australia’s Favourite Foods

  • Italian and Pizza consistently top Menulog’s list of most popular cuisines nationally, followed by Indian and Thai

  • Australians ordered a colossal 4 million pizzas last year

  • While these top categories continue to grow, newer categories, such as Gourmet Chicken, Kebabs and Ribs, are seeing a faster increase

The Rise of Gluten Free

  • More than 1 in 10 restaurants now include gluten-free options on their menu

  • A much higher percentage offer gluten-free dishes without calling them out

  • Asian cuisine is the most popular choice for gluten-free options

  • Green Curry, Panang curry and Pad Thai come  in as the top three gluten-free dishes

Fashionable Foods

  • Fried chicken and ice cream have both experienced a 40 percent growth in 2017

  • Preferences in Asian soups are shifting - in 2013, Laksa was outselling Pho 7:1 in 2013, but the gap has now narrowed to 5:

About Menulog 

Menulog is Australia’s largest online food ordering and delivery service, operating for more than 12 years. It connects more than three million active customers with over 10,200 local restaurants via and mobile app. Menulog offers 130 different cuisines that can be delivered to more than 90 percent of Australians at the touch of a button. Menulog is part of the Just Eat group, global leader in food delivery.

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