ALDI has been named the ‘supermarket of the year’ for the second year running.
Roy Morgan Research presented awards to the 37 businesses that the firm measured as having the highest customer satisfaction for 2012. Other food industry recipients included Fasta Pasta as the ‘quick service restaurant of the year’ and Michel’s Patisserie as the ‘coffee shop of the year.’
In 2012, ALDI Australia received the highest customer satisfaction ratings averaging 93% across all indicators.
ALDI Australia Managing Director of Buying, Stefan Kopp, explained that ALDI’s “winning formula” is to deliver complete customer satisfaction to its shoppers.
“We have made a commitment to offer our shoppers a smarter shopping experience – guaranteed high quality products at low prices every day,” Mr Kopp said.
“Over the past year, we have looked at where we can provide even more for our customers and have introduced new initiatives to continue to give families incredible value. Our ‘Switch and Save Even More’ campaign resonated strongly with our customers as it has provided them with products that compete with leading brands on quality, yet at significantly lower prices,” Mr Kopp added.
Michele Levine, CEO, Roy Morgan Research, congratulated ALDI for “listening to their customers throughout 2012.”
“ALDI Australia is evidently putting their customers first, year after year and we congratulate them for setting the bar so high for the rest of the supermarket industry,” Ms Levine said.
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