Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Toys of yesterday popular again:

Now that this year’s Toy Sales are over, it is apparent that popular toys of yesteryear have experienced a revival, with Lego outranking gaming technology like Xbox and Nintendo Wii, according to shopping aggregation site, Lasoo.
By Motherpedia
Date: July 23 2012
Tags: toys, toy sale, lego, sales,
Editor Rating:

On the back of new releases including the popular Lego Star Wars and Friends ranges, and Hasbro’s KRE-O, searches and page views of building toys on the Lasoo website increased by 72 per cent from this time last year.

Mid-year toy sales are an important time for parents. Traditionally it’s the second busiest retail period after Christmas. The increased interest in toys is reflected in the number of page views of toy catalogues on the Lasoo site, which received 57 per cent more page views than any other category in June.

Toys received 876,178 page views, five times more than electronics, which only received 176,547 for June.

According to Dom Finnegan from Lasoo, the most popular toys also included pretend play – costumes, dolls houses and kitchen sets – as well as trampolines and outdoor games.

“Despite many three year olds being able to fully operate an iPhone, parents today want their children to experience the joy of the toys that they played with as kids.”

“New release movies consistently have an impact on toy sales, and this year is no different with the release of another favourite of generations’ past – Spiderman – coinciding with toy sales. This has led to an entire range of new Spiderman themed toys including action figures and dress up costumes.” 

Share This Tweet This Email To Friend
Recent Comments
0 Total Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
It’s a parent’s nightmare. Somehow you and your children end…
Read more
They said we'd never take to it, that our happy…
Read more
Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Vtech giveaway motherpedia

Win 1 of 3 VTech Toys Pack Giveaway
Playtime is so much more with VTech


Win 1-of-3 Trolls Prize Packs Giveaway
Let's get artsy with the Trolls!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Motherpedia cover

The Little Creators Project
We are coming to Darling Quarter!

Motherpedia cover

5 Fabulous Event Ideas…
Here are tips to help you out!

Motherpedia cover (2)

Make a big difference…
This is Australia’s largest tree planting and nature planning event!

Motherpedia cover (1)

Escape Winter and Giddy…
Are you ready for some good music, Australia?