Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Lego celebrates 50 years in Australia:

They said we'd never take to it, that our happy little Vegemites played outdoors, but this week Lego marks 50 years since its humble little bricks arrived in Australia.
By Motherpedia
Date: April 16 2012
Tags: lego, play, children,
Editor Rating:

To mark the milestone, Lego Australia on Sunday launched the Festival of Play, a nine-month schedule of activity paying homage to the brick and encouraging kids and adult fans to celebrate through play.

Throughout the campaign a series of hands-on events and elaborate creations, all inspired by the bricks, will be unveiled at, with plenty of ways to get involved.

The Lego brick first arrived in the suitcase of British sales rep John Peddie in 1962.

Told by retailers it would never work here because our kids preferred being outside, he persevered, building many wonderful creations to demonstrate the endless possibilities of the bricks.

After months of door-to-door pitching, Peddie finally won over one department store in Sydney. Lego was off and running.

Today it is, and has been for years, the country's number one toy brand, with every Australian owning an average of 70 Lego bricks.

In 2011 alone, Lego Australia sold almost seven million sets.

"The brand name Lego comes from the Danish expression Leg Godt, which translates as play well," says Peddie, who is still a member on the Lego Australia board of directors.

"When first arriving in the country, this was my mission, to encourage Australia to play well and it remains the same today.

"Its amazing to see how imagination and just one suitcase of bricks have opened up a world of play for Aussie children.

"I'm so proud to have introduced the Lego phenomenon and its endless building possibilities to Australia."

Share This Tweet This Email To Friend
Recent Comments
0 Total Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
Do you feel your child is out of control? Punish…
Read more
Children can get tips on how to deal with bullies…
Read more
A new study that found almost 50 per cent of…
Read more
Cry babies

Dry your eyes!
The newest additions are on their way from the Babies who cry real tears!


Latest Tech Used In Shipping Containers
Read how the shipping industry has revolutionised

Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Moonlight lifestyle

Moonlight Cinema to bring…
Moonlight Cinema announces brand new Western Sydney venue

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!


Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.