First impressions are based on a wide range of characteristics, which includes physical appearance. It only takes one-tenth of a second for us to judge someone and make a first impression, but that first impression can influence the way we treat them. That is why the right clothes that portray your brand are so important. It can positively influence the way the wearer thinks and behaves and also affect the way s/he is treated.
Many companies opt to have their team wear a uniform to portray the desired first impression. One stylish and discreet way of doing this is to offer embroidered workwear. With one small logo stitched on a shirt or sweater, you can promote your brand’s identity.
Let’s take a closer look at some of the benefits of wearing uniforms and why they foster a sense of comradery.
Sense Of Identity And Camaraderie
When our favourite rugby team runs on the field, we get that proud feeling in our hearts. That's our team with their yellow and green jerseys. Uniforms help to form a sense of identity, not only in the team but also for the spectators. In the workplace, a pristine uniform creates a professional image and makes the staff feel they are part of a bigger team. This creates unity and will improve camaraderie in the organisation. For visiting clients, it creates a good overall impression of the company and makes it easy for them to know who to ask for assistance.
Can Be A Marketing Tool
When the staff wears uniforms with a company logo on, it's a free advertising. It also puts clients' mind at ease knowing that they are using a company that’s professional and takes themselves seriously. When employees are on their way to work or home each one is like a mini walking billboard. It also encourages good behaviour among the staff members as they know they are ambassadors of the company they work for.
Fosters Team Spirit
In big stores, when staff wear a uniform, it’s easy to see who works there and who doesn't. This makes for better customer service for your company and a happy customer spends more. A uniform can help foster team spirit in the organisation too as everyone feels equal when they wear the same clothes. Uniforms remove all classification based on wealth and levels the playing field. It also gives staff a sense of pride and purpose when wearing the company outfit.
Having to wear a uniform takes all the guesswork out of what to wear for the workday ahead. This can be a staff benefit as many companies provide the uniforms for the employees at no cost to them. In some cases, a uniform is also protective wear and promotes safety in the workplace. In the event that the protective uniform is damaged the employee doesn’t have to pay for it and because the company buys it in bulk, they get it for a good price.
Work uniforms help staff build the brand company culture. In some businesses, it is not strange to find that employees, employers and even the CEO are wearing the same uniform. This makes everybody feel connected and ties all other company traits and traditions together.
Covers All Differences
Robert Baden-Powell once said that the uniform makes for brotherhood since when universally adopted it covers up all differences of class and country. This quote might be a good way to introduce the idea to your staff. Remember you won't be able to please everyone in your company when deciding to use uniforms. You can always highlight the added benefits of uniforms when you receive suggestions or complaints