Events are a fantastic way to increase your company’s profile, pamper your existing clients and gain new ones. They offer fantastic networking opportunities as well as a chance for you to showcase your business’ products and services.
But what kind of events should you be throwing? And how can this help you to boost your business?
A Charity Fundraiser
Just because it’s your event, it doesn’t have to be about directly plugging your business or products. Why not impress your clients and raise your company’s profile by doing your bit to raise money for charity?
Customers these days expect more from companies than just products and profits. They want to see brands and companies with strong principles and good ethics. They appreciate a company that gives back to the community in some way.
So, by supporting a charity and throwing a fundraiser on their behalf, you are actually raising your company’s profile and gaining respect and loyalty from your customers without seeming greedy of profit-driven. It’s a win-win!
And of course, charity fundraisers can be very fun too. Whether it’s a golf tournament, a carnival themed party or a live auction, don’t be afraid to get creative and raise some funds for a good cause.
Whether it’s rewarding your own employees or acknowledging different people across your industry, an award ceremony provides fantastic opportunities to promote your business.
Hosting an external award ceremony for the wider industry is a fantastic way to position your brand or company as a thought leader, influencer and an authority in your field. It affords you fantastic networking opportunities and gives you an invaluable level of exposure in your industry.
Hosting internal award ceremonies can be a fantastic way to increase productivity. By acknowledging your employees’ hard work and rewarding them on a public stage, you are showing them that you value their hard work. It also creates an element of competition which is fantastic for boosting productivity and therefore profits.
Awards are also a fantastic reason to get all dressed up and glamorous. But to ensure everything goes off without a hitch, make sure you find the right event management companies in Sydney to help you pull it off!
A Product Launch
This is a great option if you have a new product or service you want to launch. It doesn’t have to be about a completely new product, it could also be about re-launching an updated or improved version or your current products and services.
In any case, a product launch is a great way to create a buzz about your company. It’s a way to introduce new and existing clients to your business and to get in front of potential customers. It can be short and sweet or it can be a huge and glamorous affair. It is up to you and your budget!
Seminars are a fantastic way to position your company as a thought leader and an influencer in your field. They can help boost your company’s profile and portray you as a credible and respected source in your industry.
Seminars are also a fantastic way to get in front of new and potential customers to share ideas, promote products and generally network. They are fairly simple and straight forward to plan and can therefore be highly effective.
Whether it’s a seasonal event like a Christmas banquet, a summer ball or an annual event to celebrate your company, a gala dinner is a fantastic way to get clients old and new to the table…literally.
Gala dinners are a great excuse to get dressed up and get talking to people within your industry. It’s a fantastic way to promote your business without making people feel like they are being sold to. It’s a semi-casual setting where you can network whilst enjoying some good food and a couple of drinks.
Whatever kind of business you run, there is an event that will suit you. When it comes to throwing events, don’t be afraid to invest some money in hiring professionals. That way, you can relax knowing that everything is taken care of and you can focus on the all-important networking.