Actress Kate Hudson has been named as the face and name behind the northern hemisphere’s Spring and Summer collections for American designer Ann Taylor.
As well as being a brand ambassador, Kate will also have an influence on Ann Taylor designs and be their charitable ambassador for the company’s ANNpower Vital Voices Initiative which supports the empowerment of young women.
The Spring 2013 collection debuts in early February, featuring Kate wearing inspired bold mix of vibrant colours, modern florals and graphic prints.
"Working with Ann Taylor has been a great creative experience and there is a really wonderful connection. Putting these outfits together has been incredibly fun – they have such youthful energy and flair!" Hudson said.
As part of the relationship, Hudson will make her first foray into fashion design as she collaborates with Creative Director Lisa Axelson on the summer capsule. Planned for May, the limited edition capsule is inspired by Hudson's chic red carpet style, re-created and brought to life for everyday occasions.
"We are thrilled to expand our partnership with Kate Hudson," said Lisa Axelson, Creative Director at Ann Taylor. "Her confident spirit inspires us. She lives the many roles in her life with such chic, effortless style."
All items featured in the Spring campaign will be available at the end of February online at www.anntaylor.com. Ann Taylor designs are generally a combination of the chic, smart and sophisticated for everyday wear. Kate Hudson’s capsule collection will be available in May.
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