Back to school gets techy:

Today’s modern parents are no longer preparing the children for the start of a new school year with new stationary but with the latest technology products, according to shopping aggregation site Lasoo

Recent spikes in technology products show that parents are embracing the need for their children to be technology-literate from an early age.

Searches for laptops and computers on the Lasoo site increased by over 50% compared to the same period in 2012, just prior to schools reopening their doors following the Australia Day holiday weekend.

More than 300,000 unique visitors went online this month to search for technology products, with many of those researching for devices to assist with their child’s education.

Daniel Salter, Commercial Director at Lasoo, said: “Play and interaction form a crucial component of a child’s development, and with the early adoption of tablets and smartphones in children, they are being more frequently purchased as a staple for back to school shopping.”

“Traditionally, the back to school retail period was geared towards shoes, backpacks and writing books but this year through search queries we can see that the start of a new school year is seen by many parents as a good time to purchase technology gadgets such as laptops and iPads for their children,” Salter said.