Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Buying & selling cars:

Tips for selling a car online, when to buy and what others want to buy.
By Motherpedia
Date: August 21 2013
Editor Rating:

Like almost everything else, listing a car online is fast becoming one of the best ways to sell it. In the past four years, listings across the major online car classifieds have doubled.

Australia’s number 1 classifieds, Gumtree, has led the way with more private car listings (113,000) than all of its competitors combined – and growing rapidly. In the last year the site as a whole has experienced 94.4% growth overall, and a whopping 107% growth in the automotive category. Gumtree is now welcoming dealers to the site – a strategy supported by a recent report which showed that that 89% of Australians enjoy the benefits of buying cars online so they can compare different vehicles and because it’s so convenient.

Car dealers

Motoring expert, Samantha Stevens, says while almost half of people believe the end of the financial year is the best time to buy a new car, dealers start clearance for the new year’s plates from November through to January.

“Dealerships can be very quiet with the lead-up to Christmas so there are nearly always added incentives.”

She also says that the end of the month can often give a better deal as many dealers have monthly quotas to meet. New cars tend to get the best value with a turn over of about five years.

“A car’s value falls rapidly in the first three years, and then depreciation tends to plateau – turn it over in two years and you look to have lost a big chunk. Turn it over in five years, and it doesn’t seem so bad; you’ve got the best years out of it, it’s still relatively new, the depreciation has plateaued, and it’s usually before the more expensive problems arise.”

For used cars, Samantha says that almost any time is a good time to get a deal.

Online sales

For online sales, a little bit of creativity will get you a long way.

Just ask Rich Wisken who recently listed and successfully sold his Subaru Brumby Ute on Gumtree. By using creative and humorous language, Rich’s ad was viewed over 370,000 times. Or James Anthony who listed his 'student car' Holden Barina, which sold sight unseen in less than 10 minutes. 

“When used imaginatively, online classifieds add a new level of competition to the car sale market,” says Samantha.

“From what used to be a battle of the car-yards, private sellers are now employing creative and persuasive listing techniques, exceptional photography and offering the convenience of locality. It’s rivaling dealers and means private sellers can get more bang for their buck.”

5 tips to help your online car listing stand out:

1.  Categorise your listing

When buyers are searching, they want to be able to find the car they’re looking for quickly and easily, so make sure you categorise by make and model correctly.

2.  Create a narrative

Step into the shoes of a car salesperson and make your listingexciting to read so that potential buyers don’t switch off after the first few sentences.

3.  Include bright and abundant photographs

A picture speaks a thousand words – and it’s never been truer than with a car listing!  Potential buyers are quick to judge, so make sure your photos are bright, clear, high-res and showcase each angle of your vehicle.

4.  Provide the specifics

Buyers will want to know the details, so be sure to share the specifications, kilometres, engine size, additional extras, etc.

5.  Set a reasonable price

There is always room for negotiations so do some research into the benchmark for a similar make/model and set a price that is realistic.

Top 5 auto brands searched for on Gumtree:

  1. Toyota
  2. Holden
  3. Honda
  4. Nissan
  5. Ford
Share This Tweet This Email To Friend
Recent Comments
3 Total Comments
wallens says: 2015 11 24

Thanks for a wonderful share. Your article has proved your hard work and experience you have got in this field. Brilliant .i love it reading. free twitter followers youtube subscribers

David says: 2015 12 17

buy active vine followersYour website is this one-stop buy everything educative crafting. Thanks a ton for any superb deliver the results. I actually tested out among the list of web pages you actually advisable plus Available this best-dissertation.  buy instant youtube views

anjali says: 2016 12 19

Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing
.Nice article i was really impressed by seeing this article, it was very interesting and it is very useful for me

View All Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
Make decisions about four key criteria before deciding on which…
Read more
Before deciding on what car to buy, consider how and…
Read more
When your family expands, it’s often a trigger to upgrade…
Read more
Cars are a practical necessity for most, but there are…
Read more
Booties-2047596 640

Baby shower gifts that expecting mums will love
Buy these for mum-to-be!

Motherpedia cover

Celebrating 60 Years of Girl Guide Biscuits in Australia
A time of celebration!

Screenshot 2018-04-25 17.05.39

Win 1 of 10 Nurofen for Children FeverSmart Temperature Monitors Giveaway
Stress less thanks to this continuous and accurate* wearable thermometer

Motherpedia cover (2)

Win 1-of-4 Kids’ DVDs Prize Packs Giveaway
Fun movies for kids!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Motherpedia cover-4

A Fortnight of Foodie…
A taste of East Village. What's in it for me?


Navman shows parents the…
FREE online seminar for parents on best practices for instructing a learner driver


Head to Thredbo for…
Don't miss the LEGO Friends Snow Festival!


Join LEGO Australia to…
Fans invited to celebrate May the 4th Be With You Day 2017 at Westfield Warringah