Coles has launched Australia’s first consumer trial of the latest in contactless credit card technology, with the introduction of the new Coles Pay Tag.
The trial will enable a sample group of 5,000 customers to pay with their credit card and earn flybuys points, by simply using a Coles Pay Tag attached to their mobile phone.
By simply attaching the ‘sticker’ tag to a mobile phone, Coles MasterCard customers will no longer have to take their wallet into store when making contactless purchases.
It launches as figures show customers are actively seeking more convenient, time-saving ways to pay in the supermarket with Coles reporting a 70% increase in contactless payments in the last year.
Coles Finance Director, Rob Scott, said, “Our customers are constantly looking for ways to simplify their lives, save time and effectively manage their finances. The new Coles Pay Tag is set to do just that.”
“It does not matter which phone you own, the Coles Pay Tag will make earning flybuys rewards and the PayPass feature of the Coles MasterCard card easier than ever before. We are excited to now offer this new technology to our customers.”
The Coles MasterCard Pay Tag can be used in Coles, Coles Express and in over 1.2 million retail locations worldwide that accept MasterCard PayPass.
An App, to work in conjunction with the Coles MasterCard Pay Tag, will be launched early next year for iPhone and Android devices.
For further information visit: http://www.colescreditcards.com.au/
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