Two in three (69%) of Australia’s internet generation (millennials) rely on internet-based services and apps to save time, and this number is expected to grow exponentially according to a new survey of 1,922 Australians aged 18-24 by EatNow.com.au, an online food delivery platform popular among this age group.
Forty-one per cent of our youngest adults admitted to using shortcuts – such as buying ready-made meals, using taxis or ridesharing services, streaming video, and online shopping – daily or weekly, and a further 28 per cent admitted to doing so fortnightly or monthly.
Interestingly, 96 per cent of millennials anticipate they will increase their use of life hacking shortcuts over the next five to 10 years.
More than half (58%) believe they will buy online more and shop in-store less, while 52 per cent believe they will watch movies at home more often and go out to the movies less. Surprisingly, 45 per cent believe they will be buying ready-made meals more.
“While life hacks are popular among millennials, surprisingly it’s not necessarily money-saving life hacks they seem to love most but time-saving ideas,” says EatNow spokesperson Kim Russell.
“Despite it being all about the one-tap process, which makes it easier and faster, we really shouldn’t be labelling millennials as lazy. That’s not why they’re taking these shortcuts. Millennials are smart and savvy, they know the value of their time and they want their free time to be ‘me’ time,” she says.
The key factors driving adoption – or planned adoption – of these shortcuts with millennials include: a desire to spend more time on things they enjoy (39% of survey respondents), the belief that they are too busy (28%) and an overall interest in taking shortcuts if it can be afforded (25%).
Interestingly, the results revealed that ‘me’ time is important for our millennials, with 41 per cent viewing their current lifestyle as unbalanced – that they are always doing something they ‘have’ to do, and they don’t have a lot of down time. Just 38 per cent admit they can fit in some ‘me’ time every week.
The time saved when using shortcuts is used on doing things millennials want to do, such as spend time with family, friends and/or their partner (67% of survey respondents), and watching television shows, browsing their favourite sites, scrolling through their social news feeds and gaming (52%). Nearly 1 in 2 respondents (48 per cent) said they put the time they save into extra hours studying or working, while 44 per cent spend the time they save on relaxation and reading books or magazines.
About EatNow.com.au
EatNow.com.au is Australia’s favourite online ordering service for takeaway food, offering a quick and easy way to order meals online without leaving home. As part of Australia’s largest online and mobile ordering takeaway group, EatNow provides consumers with more choice, more value and more convenience when it comes to meal times and has an extensive network of more than 5,000 participating restaurants.
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