"If you grow them, you need to know them" is the key message of the McGrath Foundation with their new breast awareness education initiative, Curve Lurve.
The innovative Curve Lurve program aims to empower young women to look after and know their bodies, and to take action that promotes their health and wellbeing. Research shows that half of Australian women aged 20-40 years do not conduct regular breast awareness sessions.
Complete with a free Curve Lurve iPhone app, the Curve Lurve program also includes resources for high schools, the workplace and the community with workbooks, presentations and videos available.
McGrath Foundation CEO, Kylea Tink, says the development of Curve Lurve has been possible, in part, because of the the $1.2 million donated by Australians to the McGrath Foundation along with additional financial support from Pfizer and Vodafone.
“Jane was just 31 when she was first diagnosed with breast cancer and she was passionate about telling her story to make other young Australians breast aware,” Kylea says.
“Following her passing, we set aside the money specifically to develop a program to increase breast awareness in the Australian community – which means that Curve Lurve is an initiative for Australians, made possible by Australians.
“Curve Lurve is tailored for different age groups and is complete with a Curve Lurve iPhone app,” Kylea says. “The app is easy to use, fun and best of all, it’s free, so we urge all Australian women to download it and use it to be breast aware.”
McGrath Foundation Ambassador and Director, Tracy Bevan, believes Curve Lurve is reflective of the Foundation’s values of fun, friendship and innovation and will make a huge difference, providing people with the right tools and information to be breast aware.
“It's a proud day today as we launch Curve Lurve because not only do we know the impact it will have on generations to come, but we are continuing Jane’s legacy by fulfilling one of her wishes as well as continuing our mission to ensure every family experiencing breast cancer in Australia has access to a breast care nurse no matter where they live or their financial situation.”
McGrath Foundation Chairman and Co-Founder, Glenn McGrath, is thrilled to see the Foundation continue to innovate and grow and thinks Curve Lurve is important for the whole community.
“My family and I and the entire team at the McGrath Foundation are so proud of how far we’ve come over the past five years and we know that today’s launch of Curve Lurve could not be possible without the generosity of the Australian public, our corporate partners and our dedicated and passionate team making our tagline of ‘together we can make a difference’ absolutely true to a fault. Together, we have created a meaningful and practical way we can honour Jane’s legacy – in our schools, our workplaces and our homes – and we couldn’t be more proud,” Glenn said.
"Learn fact from fiction and support the significant people in your life in taking care of themselves and knowing their own bodies."
The Curve Lurve website includes material suitable for parents, schools, workplace and community groups to help promote breast cancer awareness and, of course, there is Curve Lurve merchandise including pyjamas, shower cap, drink bottle and eye mask via the McGrath Foundation. The free App is also available at Curve Lurve or at the App store.
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