Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Minogue designs petite range for Target:

Designer collaboration to create fitting fashion for petites sized 4 to 16.
By Motherpedia
Date: March 17 2014
Editor Rating:

Target Australia has announced its latest ‘Designers for Target’ collaboration, partnering with Australian celebrity Dannii Minogue to create fitting fashion for the petite women of Australia.

The new range launches as more than a third of Australian women aged 14-39 and 43% of women over 40 stand less than five foot three inches tall, with many struggling to find stylish clothing with a great fit, according to Target Managing Director Stuart Machin.

“The collaboration with the X Factor judge arose in response to feedback from petite Australian women that their fashion choices were limited.”

“We think the Dannii Minogue for Target Petites collection will give smaller statured women fantastic on-trend apparel specifically designed for the petite frame.”

Mr Machin said Dannii was a natural choice to join the renowned ‘Designers for Target’ program.

“We’re absolutely thrilled to be working with Dannii Minogue, she is one of Australia’s most celebrated stars and is very passionate and interested in fashion,” Mr Machin said.


Dannii, only five foot two inches and petite herself, understands the fashion needs for smaller frames.

“Good things come in small packages,” Dannii said.

“I’ve spent a lifetime having to get clothes altered to my size and this new range is aimed to take the hard work and additional cost out of finding petite fitted clothing.

“If you’ve ever had to take up the sleeves of a garment, found the shoulders are too wide or the body of an outfit is too long, then you are a petite shape – regardless if you’re a size 4 or 16.”

“Petite shoppers will finally be able to go into a store and feel like they exist in the fashion world.”

I’ve been shopping at Target since I was a little one and still continue to shop there for me and my son, so I’m delighted to collaborate with Target on this exciting concept.

“I can’t wait to see this collection come to life on the runway and available for all of us petites out there,” Dannii said.

The Dannii Minogue for Target Petites collection will launch in-store and online at mid-late July, with prices ranging $39 to $89.

Share This Tweet This Email To Friend
Recent Comments
0 Total Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
The Paris Couture Fashion Show is a keenly anticipated event…
Read more
Little girls will be able to get their hands on…
Read more
Offering shoppers designer swimwear
Read more
US first lady Michelle Obama says she thought for sure…
Read more
Cry babies

Dry your eyes!
The newest additions are on their way from the Babies who cry real tears!


Latest Tech Used In Shipping Containers
Read how the shipping industry has revolutionised

Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Moonlight lifestyle

Moonlight Cinema to bring…
Moonlight Cinema announces brand new Western Sydney venue

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!


Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.