Mustela® is the first skin care company globally to embark on a research program that analyses the physiology of babies and children’s skin from outer layers of the epidermis all the way to the deepest epidermal layers. Using advanced, non-invasive imaging technologies and the development of the world’s first reconstruction of babies and children’s skin, Mustela® researchers discovered that a baby’s skin is most fragile between birth and age of two and scientifically demonstrated babies each have different kinds of skin with different needs, deserving of its own care.
The breakthrough insight shows children are born with either: Normal skin that needs to be hydrated daily; Dry skin that needs to be hydrated and nourished, and Extremely dry/eczema-prone skin, subject to extreme dryness and sensations of itching, that needs to be hydrated, soothed and replenished daily. With this insight, Mustela® developed patented specific natural ingredients - clinically proven under dermatological and/or paediatric supervision - to be effective for each type of skin.
The ingredients in the new range include:
- For Normal skin: Avocado Perseose®, a patented natural ingredient that deeply hydrates skin epidermis, protects the skin barrier and preserves the cellular richness of the skin.
- For Dry skin: Avocado Perseose® and a dermo-nutritive complex that deeply nourishes the skin.
- For Extremely dry eczema-prone skin: Avocado Perseose® and a patented natural ingredient, Sunflower Oil Distillate®, which replenishes and soothes eczema-prone skin.
Already an established brand with a global cult-like following (number 1 baby dermo-cosmetic brand in Europe), Mustela® has taken the range to the next level with this new generation of hygiene and skincare products adapted to all skin types from birth onwards. Products available, priced between $7.95 - $34.95 rrp, include Foam Shampoo for Newborn, Gentle Cleansing Gel, Body Lotion, Face Cream, , Vitamin Barrier Cream, Multi-Sensory Bubble Bath, , Travel Set, No Rinse Cleansing Water and fragrance-free skincare products like Stelatopia Emollient Cream, Stelatopia Cleansing Cream and more.
The baby skincare expert for over 60 years, Mustela® guarantees safety from birth onwards and is committed to minimising environmental impact with eco-designed products that are conscious of people and the environment at each stage of their life cycle. With a priority given to ingredients of natural origin, there are no parabens, phthalates or Phenoxyethanol. Light textures and delicate fragrances add to the appeal.
The new Mustela® bébé-enfant *range is available in Chemist Warehouse , Babies “R” Us , Amcal, Chemmart Terry White, Priceline, and all good pharmacies. To make it even easier for parents to work out what skin type is right for their baby, Mustela® has created an online 2-part skin diagnosis questionnaire. With Mustela®, it all starts with skin.
For more information on the range visit: mustela.com.au.