Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Nike store kicks out mother for breastfeeding:

Nike has apologized to a woman who was kicked out from one of its Israel stores for the simple reason that she was breastfeeding.
By Motherpedia
Date: June 07 2015
Tags: baby,
Editor Rating:

Nike has apologized to a woman who was kicked out from one of its stores for the simple reason that she was breastfeeding.

Vita Aleksandra Gotfrid went shopping in the Israel based Nike store accompanied by her son and a daughter aged one and a half.

The young girl started crying and the mother had no choice but to send her son to buy shoes he had been trying on while she moved to another section of the store to feed the girl keeping a close eye on the son waiting in queue to buy.

But on noticing her, the manager of the Nike store approached her before asking her to leave the store. She vented her anger on her social media page saying that she had just being thrown out of a store because of breastfeeding her baby. She said that workers at the shop have the impression that it’s illegal to breastfeed in public places Even though we are in the 21st century.

After chasing her out of the store, she tried explaining to the manager that her son was queuing waiting to pay using her credit card and she therefore needed to be present for the transaction to go through. She further pleaded that her young daughter needed to eat to stop crying and it was impossible to explain she couldn’t do that at the store.

In Israel breastfeeding in public is not considered illegal and the post by Ms Gotfrid was enough to capture the attention and response from Nike.

The spokesman said that the company respected right of women to feed babies in any given place. It apologized for the hurt and discomfort the employee’s appeal ended up subjecting her to. It is indeed a situation that can be very embarrassing to any mother.   

Earlier in the week, an unknown man photographed Conner Kendall an American mother breastfeeding in public and posted it on social media asking whether her actions we inappropriate or appropriate.

The mother responded saying that it was a special and beautiful act and because of the privacy violation by the photographer, she had resolved to firmly breastfeed her child at any place and time she wants. The response from the mother triggered huge reactions.

On a similar occurrence, Thursday last week Cheese and Biscuits Café located in Rockhampton posted about its disbelief after a customer at the shop asked it to approach and say something to a mother who was breastfeeding in the café.

The café management politely declined to approach the mother informing the customer that the café was friendly to breastfeeding. Even though the offending customer was asked to leave the café, the whole occurrence still had its effects on the young mother.

 She was thoroughly embarrassed but at least the café did make the right move and said such situations need not arise. He concluded that Cheese and Biscuits Café supports all breastfeeding mothers and will never tolerate biasness towards them.


Image credit: Leigh Mori

This article was originally posted on

Share This Tweet This Email To Friend
Recent Comments
4 Total Comments
Estella says: 2018 10 06

God help me, I put aside a whole afootnern to figure this out.

Daisy says: 2018 10 26

Thank God! Somneoe with brains speaks! jumjrkboq [link=]wayentudmvd[/link]

Stone says: 2018 10 26

To think, I was couefsnd a minute ago.

Donte says: 2018 10 26

Shoot, who would have thoghut that it was that easy?

View All Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
New research helps redefine 'normal' when it comes to breastfeeding.
Read more
Cry babies

Dry your eyes!
The newest additions are on their way from the Babies who cry real tears!


Latest Tech Used In Shipping Containers
Read how the shipping industry has revolutionised

Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Moonlight lifestyle

Moonlight Cinema to bring…
Moonlight Cinema announces brand new Western Sydney venue

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!


Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.