Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Older Australians the new digital generation:

Older Australians are subtly driving changes in technology as they adapt to it more & more.
By Motherpedia
Date: August 19 2013
Editor Rating:
elderly_woman_with_tablet

Product manufacturers, electronics retailers and service providers catering to older people continue to miss the mark when it comes to reaching an audience with spending power and an increasing interest in crossing the ‘Great Digital Divide’.

Recent reports, both from Australia and the US, suggest that 65-90 year olds form a ‘new generation’ subtly driving the technology industry for themselves, their families and professional caregivers.

A study for Varsity Branding reveals a generation of older adults using technology based on personal preferences, physical and logistical limitations and health concerns.

It also identifies issues encountered while shopping, and the factors influencing purchasing decisions. The findings include:

  • 'Transitionals' - a demographic mix of Depression-era Silent Generation and early Boomers - are the driving force behind product usage and expectations formerly the realm of younger consumers
  • Children and grandchildren remain top influencers for education, purchase recommendations and even repairs
  • Too many retirement and ‘seniors’ communities maintain outdated infrastructure, with limited Wi-Fi that hinders personal, ageing in place, and healthcare technology applications
  • Understanding differences between similar products such as cameras, laptops and smartphones is a challenge
  • Tablets are slowly replacing newspapers, magazines, books, cameras and even musical instruments
  • Internet browsing and shopping are now leisure activities, and many are influenced by mobile content, and
  • Interest in Apps leans to those providing health-related information.
Share This Tweet This Email To Friend
Related Articles
martha-stewart
Without a mention of a placemat or dining setting, Martha…
Read more
doctor_with_phone
Technology is being developed that will allow doctors to monitor…
Read more
cybersmart
Being positive about digital engagement rather than being a wary…
Read more
like_tags
Caroline learned that 'liking' something on her son's Facebook page…
Read more
Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Vtech giveaway motherpedia

Win 1 of 3 VTech Toys Pack Giveaway
Playtime is so much more with VTech

Trolls-giveaway

Win 1-of-3 Trolls Prize Packs Giveaway
Let's get artsy with the Trolls!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!

Bruno-kelzer-zqzuigxcvrq-unsplash

Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.

Lifestyle favourites 1920 (13)

Moonlight Cinema Returns For…
Moonlight Cinema announces December and January film program!