Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Ready, set, splash!:

Peppa Pig teams up with Life’s Little Treasures Foundation to raise funds
By Motherpedia
Date: March 02 2014
Editor Rating:

Peppa Pig is collaborating with Life's Little Treasures Foundation for their new campaign The Big Splash, a charity campaign to raise money for premature and sick babies.

From now until April 30, people are encouraged to sponsor children to 'Splash like Peppa' and participate in fundraising by holding or attending a Big Splash event at the beach, local pool or at their homes.

The Big Splash campaign was launched by Life’s Little Treasures Foundation Ambassador Brooke Hanson (pictured with her 11 week old son Billie and Peppa Pig). 

Each year, in Australia, around 45,000 premature and sick newborns require medical support in Neonatal Intensive Care or Special Care nurseries.

Life's Little Treasures Foundation was founded in 2005 by parents, all of whom had premature or sick babies. Their mission is to ensure no family endures the traumatic experience of having a premature or sick baby without access to information and community support needed during their journey.

“Having a child that is premature or sick places a great emotional and financial burden on that family. With the funds raised, more families will receive the much needed support they require to ensure the best outcome for their baby,” said Shusannah Morris CEO Life's Little Treasures Foundation.

Peppa is the lovable yet slightly bossy little pig who has captured the hearts of children everywhere. This unique, award winning animated preschool TV series distributed worldwide by Entertainment One (eOne), has quickly become the most popular preschool show in Australia, and is the children’s ambassador for Life’s Little Treasures Foundation.

Parents can register their children and set up a fundraising page visit

The top 10 fundraisers will win $100 worth of Peppa Pig Zoggs products.

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