Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

What it takes to be Successful in your Home-based business startup:

The insight from Nick Cavarretta, the SEO Specialist
By Expert Tips
Date: September 08 2015
Editor Rating:
man-woman-computers

Starting your own new business at home can seem like a very daunting task at first but if you do it right, you could become very successful and your business will begin to take traction quickly.

The best thing to ask yourself is why you want to start this business and what do you wish to gain from the start of this business, analyse your possible competition in the field and get a feel for the market, this will help you with knowing the potential before you begin.

 

Many times, starting a business is all about exposure, if you're starting a business, you'd want people to find you as soon as possible to begin growing your fan base. The first step would be starting your own website. The website would serve as the centre of your marketing universe, that's the destination most people will be finding, it is also a very important step in terms of establishing yourself.

After you've set up your website, the next step is advertising, you could have the greatest product that runs all over the competition in terms of quality, but if nobody can find you or your product, it means nothing and they'll most likely go to a competition for their needs.

 

Advertising is necessary when starting your business as it will be the first point of contact in most cases between you and your audience and/or customer.
The best thing to do would be understanding your demographic, know what you're shipping and if that fits with who your market is, if you wanted to sell high class business suits, it works best to advertise in high society areas such as North Sydney.

When finding your demographic, it is also important to find out what ages your appealing to, for example if you want 18-39 year olds to find you, a large amount would be on social media, so that would be your best focus for advertising, whereas older demographics may be best with your local paper.

 

Once you're advertising and people are finding your visiting via advertising, you'll need a search engine optimisation consultant to expand your audience to maximise your intended reach.

Search Engine Optimisation is where your site ranks when searched on sites like Google and Yahoo, for example, people will usually choose a site of the first 3 pages of a search, if you're on page 7, this is not good as you could virtually go unnoticed.

 

Optimisation on a search engine such as Google is usually the most complicated step, to begin, you'd want to focus on what keywords you want associated to your business, an example of this would be if you're selling clothes, you may want clothes as a keyword.

Once you find the keywords that accurately reflect your business, make sure these are seen on your site often, if you want to market your upstart clothes business, you may put the URL as best clothes site ever, and mention clothes on your site.

 

The next step would be getting people to mention you as much as possible, this can usually be done with a share button for social media, for example if someone sees a nice dress on your site and wants to share it with their friend who may like it, you get a mention and it brings more people to your site, everybody wins.

The more people who visit your site will ultimately help with getting to the top of the search engines, if thousands of people visit your site and only hundreds visit your competition, this will mean you have a higher rank as you are more commonly searched for.

 

Once you have followed these steps, expansion is always an option, make sure you're established first and your business is steady before expansion, many times, rushing to expand is what ultimately causes a downfall, as your business is not ready for that step.

Also keep in mind not to spend more on costs than you bring in, for example you wouldn't want to throw a bunch of money towards a spot on a rugby league 
commercial which may cost $10,000 a week when your business only brings in $2,000 a week, wait until your business is steadily bringing in a constant amount before taking the next step, whatever that may be.

 

Money management is an essential part of your business, it will ultimately become a deciding factor in whether you are a success or not, don't waste big amounts until you can afford to spend those amounts and the business supports the spending of those amounts.

 

In closing, you could give yourself every opportunity to be successful, what it comes down to is how much you want your business to succeed and how smart you market you exciting starting business to your fan base.

Use these tips when starting your business and you can accomplish so many great things, this could be your chance to be successful in business.

Share This Tweet This Email To Friend
Recent Comments
1 Total Comments
Erwan says: 2018 05 08
Rating:

Thank you for the nice infographic, every location or company is different. I find quick load time extremely important for both SEO and conversion.

Some industries like Kids Dance Classes take much more time to rank, same for SEO Sydney

View All Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:


Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343


Your Comment has been posted
Related Articles
What-is-seo-cover-image
Search Engine Optimisation knowledge that you can't afford to ignore
Read more
Vtech giveaway motherpedia

Win 1 of 3 VTech Toys Pack Giveaway
Playtime is so much more with VTech

Trolls-giveaway

Win 1-of-3 Trolls Prize Packs Giveaway
Let's get artsy with the Trolls!

Oral health for pregnant women - motherpedia

6 Early and Unusual Things Women Experience During Pregnancy
Are any of these familiar?

Booties-2047596 640

Baby shower gifts that expecting mums will love
Buy these for mum-to-be!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Motherpedia cover-4

A Fortnight of Foodie…
A taste of East Village. What's in it for me?

Navman-shows-parents-the-way-when-teaching-kids-to-drive

Navman shows parents the…
FREE online seminar for parents on best practices for instructing a learner driver

Legofriends-snow-festival

Head to Thredbo for…
Don't miss the LEGO Friends Snow Festival!

Lego-star-wars-event-motherpedia

Join LEGO Australia to…
Fans invited to celebrate May the 4th Be With You Day 2017 at Westfield Warringah