Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Shades of red:

Another 'there's an App for everything' moment - here's one that helps you try different shades of red lipstick.
By Kirsten Anthony
Date: May 06 2014
Editor Rating:

Red lipstick is a classic. It's something every woman should have in her purse or handbag, but finding the right red lipstick for skin tone, lifestyle and purpose can be difficult.

An Australian cosmetics brand, RED Burlesque, has created a world first with the launch of an iPhone or iPad APP that helps women try 20 different shades of red lipstick, thanks to smart lip tracking technology. 

The app accompanies RED Burlesque's recent launch of a new, red (of course) lipstick range comprising 20 different shades of red. 

The concept of the app occurred nine months in the development and testing of RED Burlesque Lipstick. The developers wanted a way for women to virtually try on the different shades of red lipstick they created without having to go to a multitude of stores or use unhygienic testers. 

The app has three features lipstick lovers will find indispensable:

  • A ‘selfie’ feature that lets you take a shot of yourself, then immediately places a shade of red lipstick on your lips and allows you to see how you look in 20 different shades;
  • ‘What’s my shade’, which guides you through a few simple questions and then tells you the perfect shades of red lipstick for your skin tone, skin colour and hair colour; and
  • A makeup mirror with zoom so you can apply your lipstick with laser-like precision.

The App is available from iTunes for $2.99. A spokesperson for RED Burlesque said they would like to have provided the App for free but that was not possible in light of the advanced technology that went into its development. 

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