Despite increasing numbers of Australian children’s clothing brands electing to take their manufacturing overseas, a newly launched children’s fashion label is reversing the trend by choosing to produce its organic baby clothing range right here in Australia.
Offering consumers a purchase choice that supports the Australian economy, the fashion label Master and Miss also guarantees the use of 100% certified organic cotton in all its garments. The label aims to provide a product that is simultaneously good for the environment, the Australian economy and most importantly safe for children’s skin.
Creative Director, Liane Shannon explained it was important to the young company that it set itself apart from the disturbing Australian trend to manufacture more and more clothing overseas. A key component of Master and Miss’s business design was ensuring that all garments were produced in Australia.
“We wanted to tick as many boxes as possible, 100% Organic, Fair Trade, Sweatshop Free and Australian Made. Of course clothing that was fashionable, comfortable to wear and well priced were also critical considerations incorporated into development of the range.
“It was really important to us to differentiate ourselves from all the children’s brands currently being imported into Australia. Our customers can be assured that every time they purchase a Master and Miss garment, they are supporting the Australian economy and keeping Australians employed,” Ms Shannon said.
And it seems consumers looking for high-quality, environmentally-friendly Australian products are more keen than ever to support Australian businesses bucking the trends by using organic fabrics and keeping their production on Australian soil.
“We’ve been overwhelmed by the positive response to Master and Miss from both retailers and online customers. Our label provides retailers with a good story to tell and they naturally find it very easy to sell an Australian made organic garment over an imported one when they’re retailing at more or less the same price.”
Master and Miss is a new 100% Australian owned children’s fashion label, specializing in pure organic children’s clothing from size 0000 up to size 5.
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