Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

6 Benefits Of Giving Out Free Samples:

A good marketing strategy for your company.
By Expert Tips
Date: June 06 2018
Editor Rating:
Motherpedia cover-3

When you think of a marketing strategy for a company, you might think that giving out free samples is wastage of money. Besides, the investment you have made might have no returns at all. However, when you wish to promote your brand name by giving away free merchandise, it is all about raising brand awareness, and your brand can be associated with generosity. Just as every coin has two sides, the marketing strategy of giving away free samples has its pros and cons. Therefore, here is a list, highlighting some benefits of giving free samples.

  • Increases brand awareness.

There is a spread of word related to your brand, and more people get to know it. If they try your free samples, they might be motivated to buy the product. They will also encourage more customers to buy your merchandise. Hence, increasing your brand value.

  • Shows generosity:

It also associates your brand with a particular set of values that you confirm. It influences people in a sense that you have done this for them with no strings attached. It gives them an impression that you are trusting them to use the product and consume it. It tells them that you are asking them to judge on their own. Here are some Walmart Free Samples to help you figure out a similar strategy.

  • Gets feedback:

If you do not expect any feedback, then it does not mean you will not get it. If you intend to give out free samples in person, then they can provide you with instant feedback. You can also make your input come online by providing a unique hashtag for your product. It will make it easier for the consumers as well, to address you online and ask queries if any. Like this, you can promote your merchandise online by showing off happy customers.  

  • Receives publicity:

Your merchandise can garner a lot of publicity by giving out free samples and carrying out online campaigns as mentioned before. You might gain some press coverage or internet buzz about your free samples and your company. This method can increase your market value considerably and give a boost to the newly launched merchandise of yours.

  • Shows confidence in your product:

It shows that you are very confident of your outcome and promise to make your consumers happy with it. It shows that you expect to hear positive feedback in return, and would take criticism constructively. Companies who are not confident of their product would not want to make public use it free.

  • Tries out new potential products:

It helps you decide whether your product will do well in the market or not, based on the reviews you receive. You can make a value judgment on the same to produce the product in bulk or not. Therefore, it prevents losses in the case the product is not received well in the market.

Hence, by knowing such benefits, you can try to improve your marketing strategy you must have made your mind to develop your marketing strategy.

Share This Tweet This Email To Friend
Recent Comments
4 Total Comments
Ival says: 2018 10 06
Rating:

Hey, sultbe must be your middle name. Great post!

Josie says: 2018 10 26
Rating:

Tip top stffu. I’ll expect more now. http://bkgtstknoj.com ekykpmfmhm [link=http://davcquv.com]davcquv[/link]

Chuck says: 2018 10 26
Rating:

Boom shlakaaka boom boom, problem solved.

Ellen says: 2018 10 26
Rating:

That adeessdrs several of my concerns actually.

View All Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:


Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343


Your Comment has been posted
Related Articles
Motherpedia cover
Take a look at the agency leading the change
Read more
Is-email-marketing-still-a-good-way-to-reach-people-in-the-social-media-age
Something for mumpreneurs!
Read more
Vtech giveaway motherpedia

Win 1 of 3 VTech Toys Pack Giveaway
Playtime is so much more with VTech

Trolls-giveaway

Win 1-of-3 Trolls Prize Packs Giveaway
Let's get artsy with the Trolls!

Oral health for pregnant women - motherpedia

6 Early and Unusual Things Women Experience During Pregnancy
Are any of these familiar?

Booties-2047596 640

Baby shower gifts that expecting mums will love
Buy these for mum-to-be!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Motherpedia cover

More Than Fundraising
Why Events Like Relay for Life are Important

Motherpedia cover-4

A Fortnight of Foodie…
A taste of East Village. What's in it for me?

Navman-shows-parents-the-way-when-teaching-kids-to-drive

Navman shows parents the…
FREE online seminar for parents on best practices for instructing a learner driver

Legofriends-snow-festival

Head to Thredbo for…
Don't miss the LEGO Friends Snow Festival!