Australians are being encouraged to buy a muffin on Saturday October 19, when Muffin Break will donate $15,000 from the sale of its freshly-baked muffins to support the work of national charity, Good Beginnings.
With even more funds hoped to be raised to build better outcomes for children in vulnerable communities, every Muffin Break café in the country will participate in the fundraising campaign.
With a wide range of muffin flavours and varieties available – including traditional tastes such as choc-chip and blueberry, a variety of Weight Watchers-endorsed muffins, Low Fat, Bran, Gourmet Savoury and Gluten Free muffins to-boot – those with a sweet-tooth will have an extra-sweet incentive to indulge in a freshly-baked treat for the good of charity .
People who are unable to get to a Muffin Break café on 19 October still have a chance to support the charity, with Good Beginnings Donation Boxes permanently placed at the front of registers at all Muffin Break cafés across the nation.
Since partnering with Good Beginnings, Muffin Break has raised almost $55,000 for the charity, including $5,000 raised throughout the month of May when Muffin Break cafés nationwide sold special Good Beginnings muffins.
A donation of $5,000 to Good Beginnings ensures 10 families in vulnerable communities with complex issues impacting on their children receive one-on-one home visitation from a professionally-trained Good Beginnings Family Support Worker.
Good Beginnings programs are free to children and families in need, with assistance ranging from supported playgroups and literacy programs to fathering initiatives, at-home volunteer visiting for new parents and intensive family support.
Good Beginnings has helped more than 50,000 children and their families since its inception in 1997.
The charity now operates more than 140 programs offered at Good Beginnings Child and Family Centres and partner primary school sites across every state and territory in Australia.
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