Starting your own shop is a fun and rewarding career and one which is ideal for mums looking for a job with a good work-life balance. This is a job which will give you complete control and it can be exciting to build a business from the ground up. As with any type of business, there are a few hurdles to overcome, and it is important that you know how you can make a shop succeed, especially in today’s digital marketplace. With this in mind, here are a few tips which should help you to set up a successful shop.
Choosing What To Sell
First, you need to decide what you want to sell. It is helpful if this is something that you have a passion for or you are interested in, but it should also be something that is in-demand. In the current marketplace, a few good examples include:
Health and beauty products
Technology & entertainment
Once you have decided what to sell, you can then write a business plan, carry out market research, find suppliers, and get your business rolling.
Choosing A Location
When you run a brick and mortar store, it is vital that you find the right location. This needs to be somewhere with a lot of footfall so that you can raise awareness about your store and benefit from people popping in. You also need to take the time to make the store look as appealing as possible from outside (make your best products visible from outside, window displays, curb appeal, etc.).
The shop should be welcoming with plenty of space for people to walk around and view your products so take the time to consider the layout carefully. You also need to create a nice atmosphere which can be done with natural light, a comfortable temperature, ambient music and friendly staff.
You also need to make it easy for people to purchase your products. In the contactless generation, this means that you need a point of sale system that can accept all types of credit cards. Ideally, this will then update your inventory so that it is easy to stay on top of stock too.
For your store to be a success, it is essential that you raise awareness. This can be done with internet marketing to increase your visibility online, but also through offline marketing. Local marketing is important as you will mainly be targeting those in your local area so think about hosting an event, attending community events and offering promotions to those in the area with flyers.
Setting up and running a shop can be incredibly rewarding. It is a good business venture for a parent as you are your own boss and you could even have your child in-store with you if they are not in school. This can be a business type which is hard to succeed, however, so you need to make sure that you are selling the right products and that you have a store that will attract customers and provide an easy shopping experience.