Four junior sports have been given a boost by Colonial First State (CFS) with a new initiative to reward and support up-and-coming sports stars as well as local community junior sports clubs and teams.
The program, known as Sports Boost, will help grassroots sports associations that do not have the same commercial backing as some of the bigger sports. The four sports are:
- gymnastics
- swimming
- cycling, and
- athletics.
“Colonial First State understands the challenges and the long road ahead for any young athlete, as they work towards achieving their sporting goals and dreams,” said Geoff Peck, General Manager of Marketing and Distribution with CFS.
“It is this determination and commitment through the tough times that pays off, and it’s a passion we share here at Colonial First State.
“We want to support our Aussie sports stars of the future.”
Mr Peck said Sports Boost was developed after CFS conducted research and analysis of sponsorship activity across the country, in response to consumer feedback.
For each sport, a CFS judging panel will select one sports star of the future, which will see them move through to the final round in June each year. Mr Peck said the public will also have a chance to vote on their favourite nominee. The winning young sports star will receive $10,000 for themselves, and $15,000 for their sporting association.
In addition to Sports Boost for the individual and their association, local junior sports teams and clubs can nominate themselves to receive a secondary prize of $500, with a new winner chosen at the end of each month.
Further information is available here.
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