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Leading toy brands VTech and LeapFrog are presenting a range of toys to enrich children’s development and make learning fun.… Read more


Welcome to the prehistoric playground of Jurassic Park x Smiggle, where imaginations run wild! This limited-edition range – including backpacks, lunchboxes,… Read more

Do you feel that? You’re about to embark on an amazing journey with this limited-edition collection made for all… Read more


Yes, Pakistan's sun-kissed summer days necessitate a wardrobe that is as colorful and vibrant as the season itself. It's… Read more

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Dolly’s Dream offers support and solutions for kids, parents, caregivers and communities to help families experiencing bullying and Smiggle has once… Read more

Get set to shake it up this Christmas, as Smiggle lines up its best selection ever, making it easy… Read more

Reading like the start of a children’s book, this story has a happily ever after for both kids and… Read more

Kids and collectors alike can add tropical flair to their day with the new Disney Lilo &  Stitch Bean… Read more

Disney Junior Minnie Mouse Polka Dot Pets RRP$10


Meet the new Disney Junior… Read more

Following one of the biggest years in her career, Barbie returns with some of her favourite toys for Christmas.… Read more

Behind every door, a new surprise is in store with the Disney Doorables Series 10 mini collectible figures. The cute and… Read more

Straight from the epic new Disney musical comedy film Wish, these magical toys will make you feel like all… Read more

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Known the world over for their innovation in creative and imaginative toys, the crew at Cra-Z-Art are always dreaming… Read more

Cry babies

The Cry Babies Australian family is delighted to welcome a host of new arrivals – Cry Babies Star Babies,… Read more

Anything and everything can be a BumBumz. They are as diverse and unique as the people who collect them.… Read more

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Bluey and Bingo fans will be leaping for joy this Christmas!

Everyone’s favourite Heeler family is getting in on… Read more


How do you know Christmas is coming? You count down the days with your Smiggle Advent Calendars… that’s how!

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The clever team at VTech are known for creating truly delightful baby toys. They are designed to enhance your baby’s… Read more

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Sunlight is essential for life; it's a source of Vitamin D and a key component in our overall well-being.… Read more

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Sunlight is essential for life; it's a source of Vitamin D and a key component in our overall well-being.… Read more

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She may be pint-sized, but Claris the mouse has been on more adventures than most! From fashion shows in… Read more


World famous and already with a cult following, Crazy Aaron’s Thinking Putty was born from a penchant for putty… Read more


It’s been well-documented that learning through play is often the most effective way to learn, especially when it comes… Read more

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When they head back to school for 2023, Smiggle is calling on its thousands of fans across the country to… Read more

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Get ready to unleash the power of Marvel Battle Cubes! Defeat your opponent’s Battle Cube by taking on the… Read more

The countdown to Christmas is officially on and it’s time to start thinking about Christmas gift ideas. Christmas shopping… Read more

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An internet sensation with over 1.3 billion views, and the most popular squishy maker in the world, Doctor Squish… Read more

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Children all over Australia can wake up to an exciting LeapFrog Christmas this year, to a tree brimming with… Read more

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Everything is play to a child and who would want it any other way? 

VTech understands this and makes… Read more

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Show your #GLO with the newest, glowy-ist, on-trend fashion dolls to hit the toy store shelves in forever -… Read more