Did you know that 1 in 3 people need blood at some stage in their life?
Despite all the advances in medical technology and treatment regimes, there is no substitute at this stage for fresh blood, plasma or platelets that are required for various diseases and conditions. For example, burns victims will require plasma; someone undergoing chemotherapy is likely to need platelets; and blood transfusions are used daily in hospital to assist new born babies, new mothers and chronically ill patients.
It is why we hear the Australian Red Cross Blood Service frequently and regularly asking eligible people to donate blood.
Now, the Blood Service has developed a new digital Blood Signal to let donors know that blood supplies are critical.
Described as being "similar to Batman's Bat Signal", the Blood Signal will be activated across multiple social networks and on radio via a recognisable image and sound byte. The Blood Service says it will only be activated in times of critical need "making it one of the most powerful symbols in the nation."
"When you see the Blood Signal, it means we need donors now. No ifs, no buts," said a Blood Service spokesperson.
Critical times are most likely to occur in winter when many donors have colds and 'flu and are not able to donate.
However, one of the most effective means to reduce the risk of a critical blood shortage at any time is for donors to give as regularly as possible.
For a fresh blood donation, this is generally about every 12 weeks which means giving blood four times a year is something to do on a seasonal basis. This can be done as an individual or as a community, social, sporting or corporate group where the Blood Service may come to you. It takes about an hour of your time and you know that when you've done so, you are helping real people in real need.
To find out more about giving blood, visit www.donateblood.com.au or call 13 14 95.
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