Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

How I became a mumpreneur:

It didn't happen overnight - but it did happen. Donna shares how she transitioned from being a mum to a mumpreneur in 15 years.
By Donna Stone
Date: November 12 2013
Tags: kids, work,
Editor Rating:

Fifteen years ago, I had three young sons, working part time for a few clients at home. Today I own four successful businesses which jointly employ over 25 people. 

We’ve won over a dozen awards and I’ve personally been awarded Networker of the Year four times.   With three published books under my belt, plus another in progress, I can say one thing for sure – I’ve been a very busy woman.  Oh, and in the middle of all that, I went through a divorce and finished my Accounting studies.  

I am still home based. I also have a life and play a number of sports. I’ll share with you my ingredients for success:

1.  Determination

The first secret to success is sheer will power.  It can sure be hard work!  Even on hard days (when I had to organise 3 small children to get to care or school, find a missing shoe under the bed, study for an exam or get a client’s bookkeeping done for a BAS deadline), I didn’t quit.  

2.  Support Network

This is crucial.  I absolutely knew when to ask for help. Whether it was enlisting the services of a cleaner or asking friends how they did it, I wasn’t afraid to admit I needed help.  I recognised I wasn’t superwoman. These days I have a PA, business coach and a General Manager for my core business. 

3.  Organisation

This is paramount. I am the Queen of Lists. Planning, scheduling, routines and lists were vital to everything.  In business everything is documented, templates are used, systems in place. Keeping a tidy house and doing things as you go helped a lot too.  Everything has a place; everything in its place. 

4.  Quit Perfectionism

To me this was hard; but I learnt quickly that my family could live without ironed sheets, and that if we had takeaway an extra night a week, we all wouldn’t die of malnutrition.  

5.  Separation

I always found keeping the office separate from the house worked better. Working in your bedroom or at the kitchen table isn’t effective. Set up a room and be clear it’s your work space. Dress to go to ‘work’. Take a lunch break.  I educated my boys to not interrupt me when I worked, but I also struck a deal with them I would finish at a certain time – if they didn’t interrupt. Be sure to keep those promises.     

6.  Balance/Communication

This was a little harder, because they often tried the guilt trip “You love your client more than me”.  Yes, I wasn’t there for tuckshop duty, but I was there when one son broke his arm and other ran cross country at District. I prioritised what was important. Sometimes that was a client, sometimes family, but I always explained to them the concept of having to work, and money and business. They are all well-adjusted and have a good understanding how things work ‘in the real world’.  

Being a working mum is no doubt hard work – it’s also incredibly fulfilling.   : ) 

Share This Tweet This Email To Friend
Recent Comments
1 Total Comments
Tender says: 2013 12 13

Thank you for sharing what you’ve been through before you became what you are now. I’m not yet a big time entrepreneur, just trying on small businesses selling stuff. But I’m working online at home and still need the time for work.

I also have 3 kids, 2 are in their middle school. I really need to balance time between work and family. For me, quality time is better than quantity time. So when I need to be with them I focus on them. You’re right - prioritize! smile

View All Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
Men are as different in business as they are at…
Read more
Driven by a commitment to reduce packaging & waste, Abigail…
Read more

Latest Tech Used In Shipping Containers
Read how the shipping industry has revolutionised

Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Vtech giveaway motherpedia

Win 1 of 3 VTech Toys Pack Giveaway
Playtime is so much more with VTech

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Moonlight lifestyle

Moonlight Cinema to bring…
Moonlight Cinema announces brand new Western Sydney venue

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!


Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.