Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

BackMeUp campaign to help prevent cyberbullying:

One in ten Australian children have experienced online bullying and a quarter of those are being cyber-bullied once every few weeks, a campaign launch heard
By Motherpedia
Date: June 19 2012
Editor Rating:

Speaking to students at a Sydney high school at the launch of the national BackMeUp campaign today, bullying expert Professor Donna Cross likened online bullying to "bullying on steroids" because the behaviour could occur 24 hours a day.

The campaign, an initiative of The Australian Human Rights Commission, is aimed at targeting online bullying in Australia.

"Ten per cent of children in Australia (have been) bullied at least once online and 25 per cent of (those) young people report that they are being cyber-bullied every few weeks," Dr Cross told students at Sydney Secondary College's Leichhardt campus.

BackMeUp ambassadors Ruby Rose and Australia's Got Talent contestant Cody Bell addressed an assembly of teenagers and told personal stories of how to overcome problems associated with bullying such as depression and low self-esteem.

Young people are less likely to to tell an adult that they are being bullied because adults will often take their technology away.

Ms Rose said technology alone was not the culprit, although it could be a very effective tool for bullying.

"Technology in the wrong hands can be so out of control," she said.

The campaign encourages young people to sign up online and take positive action to stop cyber bullying.

The central focus of BackMeUp is a video competition through facebook where teenagers are encouraged to make a video about how they could help someone who is being cyberbullied.

The campaign is supported by a wide range of partners including Kids Helpline, UNICEF, Headspace, Inspire Foundation, Alannah and Madeleine Foundation, ACMA, Facebook Australia, Bullying. No Way! Scouts Australia, Girl Guides Australia, Foundations for Young Australians, Lawstuff, YHA, NIDA and Google.

Ten winners and their parents/guardians will receive an all-expenses paid trip to Sydney to spend a week at NIDA creating a professional short film. Students can also win JB HiFi vouchers weekly.


More information on the BackMeUp Campaign can be found at these links: and

Share This Tweet This Email To Friend
Recent Comments
0 Total Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
Almost three quarters of year 9 schoolboys admit to "covert…
Read more
Children can get tips on how to deal with bullies…
Read more
The anonymity provided by the internet makes it easy to…
Read more

Latest Tech Used In Shipping Containers
Read how the shipping industry has revolutionised

Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Vtech giveaway motherpedia

Win 1 of 3 VTech Toys Pack Giveaway
Playtime is so much more with VTech

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Moonlight lifestyle

Moonlight Cinema to bring…
Moonlight Cinema announces brand new Western Sydney venue

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!


Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.