During my third pregnancy, I used Palmer's Cocoa Butter Formula Massage Lotion, an all-over-body massage lotion specifically designed to reduce pregnancy stretch marks.
Enriched with new Bio C-Elaste, pure Cocoa and Shea Butters and Vitamin E, I found that regular use did relieve dryness and itchiness I encountered.
The cream is hypoallergenic, paraben free, phthalate free and dermatologist tested, which is a bonus and loved its non-greasy and absorbs quickly.
It’s recommended to be used three times a day, but I just used in the mornings and evening on my tummy, hips, thighs and bust.
I like that it didn’t leave marks on clothes, but I found that I did go through a lot quite quickly, so better to get a bigger bottle if possible.
I bought mine from Big W but it’s also available at other major retailers and retails for around $12 (250ml).
I would definitely recommend to a friend if their worried about stretch marks from pregnancy or rapid weight change, as it did help prevent stretch marks in my case and improve elasticity.