Dr Becky Freeman has worked in the field of tobacco control for more than 10 years at the School of Public Health, University of Sydney. Her main research interests are tobacco control and the public health implications of new media. Prior to pursuing her research interests, Freeman held tobacco control positions in Canada with both government and not-for-profit organisations. She is the former Director of Action on Smoking and Health (ASH) in New Zealand, and since moving to Australia in 2006, Becky has established herself as an authority on the potential of the Internet to circumvent tobacco advertising bans. She is the Associate Editor of New Media for the international journal, Tobacco Control.