As innovators in the dairy space, The Collective Oz - https://thecollectiveinoz.com.au/ - has already taken the Aussie market by storm with their yoghurt and kefir ranges, but they have now turned their attention to the tummies of Australian kids with the launch of their new probiotic kids range, called Probots.
Packed full of healthy kefir gut warriors, the Collective Probots come in three delicious, tongue ticklin’, sugar-free flavours; Mango, Strawberry, and Blueberry.
The Collective Probots contain pure fruit puree and whole, single-source milk from Victoria and a whopping 13 active culture strains, meaning these little power-packs will deliver a dollop of gut warriors to keep kids tummies in top shape, as well as a taste they will love.
Kefir is one of the popular fermented food offerings now available in Australia. Regarded as one of the biggest food trends in 2019, these fermented foods are growing in popularity as more research and evidence comes to the fore about the impact of them on creating a healthy gut environment.
The stomach has been described as the body’s second brain. An unhealthy gut can lead to problems with the immune system, a number of allergies, and has even been shown to have severe effects on mental health – consider that next time you have a ‘gut feeling!’
Lauren Marino, Accredited Practicing Dietitian and Nutritionist said about kefir, “Kefir is packed full of billions of good bacteria which emerging research shows can have a positive impact on people suffering from gut issues. A healthy tummy for a child is the essential first line of defence against other nasty bugs, infections and even allergic reactions. If you’re choosing a yoghurt Suckie for your child, this is an excellent choice to boost your child’s immune system, at the same time as offering them a food choice they will love.”
According to studies in the fields of nutrition, the introduction of kefir to the diet has a range of benefits for developing bodies. In comparison to traditional yoghurts currently on the market, kefir is a far more powerful probiotic for your kids, aiding their digestion and helping to boost their immune system.
In his book The Clever Guts Diet, TV’s Dr Michael Mosley writes: "One of the reasons why fermented foods are so good for the gut is that, gram for gram, they contain a huge number of different microbes. The microbes in fermented foods are also far more likely than most other bacteria to make it safely down into your colon because they are extremely resistant to acid, having been reared in an acidic environment."
As the Probots touch down on local supermarket shelves, they are set to build an immunity army to help fight against allergies and boost the immune systems of Australia’s youth.
Available from the end of March in Woolworths nationwide for RRP: $1.50.