Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Celebrate life’s champagne moments with Hallmark’s Signature Collection:

Practice the art of thoughtfulness
By Media Release
Date: February 22 2017
Editor Rating:
Hallmark cover

In today’s fast-paced digital world, meaningful connections are more significant than ever before, with a handwritten card holding the highest emotional value of any form of communication.*

The shift to digital once predicted the end of the greeting card – but personalised, bespoke and handcrafted cards remains in vogue with Hallmark’s Signature Collection.

Inspired by life’s champagne moments, the Hallmark Signature Collection has released 90 new designs into its offer of 180 handcrafted cards, featuring intricate detailing, removable gifts, custom commissioned artwork and thoughtful messaging suitable for any occasion.

Jennifer Nolch, Hallmark Australia Marketing Director, says that sending and receiving fashionable greeting cards is a prized form of communication as there is a high emotional connection between people when a card is both handwritten, and bespoke in design.

“The goodwill gesture is valuable to the recipient because it shows thoughtfulness and effort, especially given that time is a precious commodity. Premium cards are likely to be showcased and kept for sentimental reasons rather than easily forgotten or deleted like e-messages,” Nolch says.

A personalised note in a premium Hallmark Signature Collection card lets your friends and family know you’re thinking of them, no matter the occasion.

The Hallmark Signature Collection raises a glass to lasting memories with cards that mark birthdays, weddings, anniversaries, new babies and more, perfectly capturing your individual style and celebrations.

Available at Target, NewsXpress, The Lucky Charm and independent retailers, retailing from $9.99.

For more information about the range visit:
Website: hallmarkhelper.com.au
Facebook: facebook.com/HallmarkAustralia
Instagram: @hallmark_au #HallmarkSignatureCollection

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