Kerryn Boogaard Kerryn Boogaard
Beverly Goldsmith Beverly Goldsmith
Zoe Bingley-Pullin Zoe Bingley-Pullin

Enjoy Life Foods to revolutionise allergy-friendly snacking in Australia:

Say goodbye to allergies!
By Media Release
Date: July 03 2017
Editor Rating:

Leading US allergen-free brand, Enjoy Life Foods, is set to change snacking for Australians with food allergies, when later this month it brings out its new range, free from seven major food allergens.

A US leader in the ‘free from’ category, Enjoy Life Foods is launching in Australia with two of its signature products – Crunchy Cookies and Chewy Bars – which are made to be free from the seven major food allergens; gluten, milk, peanuts, tree nuts, egg, soy and sesame.

These allergens account for the majority of most common food allergies and intolerances in Australia 1 .

Enjoy Life Foods is the first product to market in Australia that is free from so many food allergens. It offers Australians, especially those with a food allergy, a range of snacking options they have never had before.

Australia has reported a dramatic rise in food allergies in recent years, with one in five currently living with food allergies and intolerances 2 . In addition to that, one in three of these Australians has more than one allergy 3 , while ten per cent of infants develop a food allergy*.

These rates are similar to those in the US, making Australia a natural market for Enjoy Life Foods to extend its brand to.

Acclaimed dietitian, author and speaker Melanie McGrice has thrown her support behind the launch, saying: “Food allergies can take a heavy toll on your health and wellbeing and it is a growing problem in Australia.

”Research shows there was a four-fold increase in food allergies and intolerances over a 12 year period 4 and that is why I am so excited to be involved with the launch of Enjoy Life Foods in Australia.

“Living with an allergy can be hard. Those with allergies are often limited with their food choices and don’t have access to the same convenience and variety that other Australians do. Not only does Enjoy Life Foods provide an unrivalled snacking option in the ‘free from’ segment, the products are also delicious – which isn't always the case in the ‘free from’ sector. Made to be free from seven major food allergens, snacking options for Australians affected by food allergies just got easier!

Enjoy Life Foods’ delicious Crunchy Cookies have a delightful crunch and indulgent flavour. The Chewy Bars are a handy snack, coming in three tasty flavours to satisfy everyone’s cravings.

The range available will be:

  • 182g Chocolate Chip Crunchy Cookie
  • 182g Dark Crunchy Cookies with Chocolate Chips
  • 182g Vanilla Honey Crunchy Cookie
  • 140g Mixed Berry Chewy Bars
  • 140g Cocoa Choc Chip Chewy Bars
  • 140g Roasted Sunflower Seed Chewy Bars

Enjoy Life Foods snacks will be available nationwide in Woolworths next week. To learn more about Enjoy Life Foods and its range made to be free from seven major food allergens, please visit, ‘Like’ them on Facebook, or follow them on Twitter, Instagram, Pinterest or Snapchat.

1 Source, The Australasian Society of Clinical Immunology and Allergy (ASCIA), 2016: allergy
2 Source, ASCIA, 2013: and-immune- diseases-in- australia-2013
3 Source, ASCIA 2007:
4 Source, The Medical Journal of Australia (MJA), 2007: trends-community- based-specialist- allergy-practice- 1995

Share This Tweet This Email To Friend
Recent Comments
0 Total Comments
Post a Comment
* your email address will not appear

Please enter the word you see in the image below:

Post a Comment
* your email address will not appear

Please enter the word you see in the image below:33343

Your Comment has been posted
Related Articles
Cry babies

Dry your eyes!
The newest additions are on their way from the Babies who cry real tears!


Latest Tech Used In Shipping Containers
Read how the shipping industry has revolutionised

Motherpedia cover-2

Win 1 set of a 4-book hardcover illustrated boxed set
Barbara Murray’s new 4-book Sound Stories is perfect for parents and educators and could assist with NAPLAN results

Motherpedia cover (4)

Where to celebrate Oktoberfest Australia
Get ready for this celebration!

Motherpedia cover-4

A Fortnight of Foodie Experiences at East Village
A taste of East Village. What's in it for me?

Globber my too fix up cover

We Try: Globber My TOO Fix Up
A scooter that grows with your child

Throw a winning cricket pitch

3 Steps to a Winning Backyard Cricket Pitch
Ex-Adelaide Oval legend curator Les Burdett shares his tips for getting your backyard cricket pitch test match ready this summer

A bike that follows your kids life cycle - motherpedia - cover

A Bike That Follows Your Kids Life Cycle
Check out the Bunzi 2-in-1 gradual balance bike!

Moonlight lifestyle

Moonlight Cinema to bring…
Moonlight Cinema announces brand new Western Sydney venue

Screen shot 2019-11-26 at 8.29.12 am

Your Magical Christmas Wonderland…
Adventure park is about to light up the night sky with its "Christmas Festival of Lights"

Screen shot 2019-11-21 at 11.11.36 am

The Preston Market Gets…
It's time to feel pumped up for the holiday season!


Bunnings team members get…
Help raise funds by buying a snag or donating at your local store.